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Profile of the Parent Company
Joffrey’s Coffee & Tea Company. USA was founded in 1984. With its own
roasting plant, Joffrey’s was the first company to bring the coffeehouse
concept to Florida. Its first coffee house in Old Hyde Park, which
opened in 1985, soon became a social gathering place for the urban
professionals living in the surrounding area. Over the time, Joffrey’s
expanded to other metropolitan areas such as Orlando, Tampa, Sarasota
and Miami. Joffrey’s got further recognition and encouragement, when
Walt Disney World awarded it the contract to open exclusively at
location venues in the Theme Park and Resorts. With the acquisition of
Sweet Life Desserts, and the opening of Joffrey’s own Bakery the line of
scrumptious offerings expanded.
When Al Ghazzawi Group obtained the development rights for Saudi Arabia
in 1995, Joffrey’s evolved into an international company. The rich
relationship continued to develop with Al Ghazzawi becoming the sole
proprietor for Joffrey’s Middle East.
Part of Joffrey’s corporate policy is to continuously provide training
and guidance to its franchisees in order to ensure that only the highest
quality and best products are sold and served to Joffrey’s customers
worldwide. It also ensures that all of the Joffrey’s locations are
development with similar standards although Joffrey’s encourages its
franchisees to design their stores in tune with local custom and
culture, which allows Joffrey’s cafés to become a true part of the local
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